Wallblox

Logo | visual identity | illustration

Berlin-based brand Wallblox combines creativity, fun, and learning into an interactive wall decorating experience. Their illustrated stickers can be placed in endless combinations to make full-size, customizable murals for children age 0-7.

My objective was to create a brand that resonates with parents and children alike who will appreciate a new type of wall decor that is also a creative and educational activity.

I created a custom lettered logo, a playful and gender neutral brand identity, and numerous animal and nature illustrations for their upcoming product launches. We were able to achieve a consistent aesthetic across many illustrations through the use of a limited color palette and a library of graphic and illustrative elements.

A small selection of the illustrations are shown here. The scope of work included murals, height charts, and personalized characters in various themes such as jungle, forest, farm, and fairytale.