Skills + Experience

 

Logo Design + Branding

I have created logos and comprehensive brand identity systems for clients across a wide variety of industries, having the opportunity to take full ownership over brands and collaborate within a team. I’ve developed brand guidelines that include typography systems, color palettes, logo usage, and brand assets to ensure consistency across all media.

Package Design

I’ve designed packaging for beverage, food, and supplement brands across a variety of formats, including cans, bottles, cartons, and flexible packaging. I’ve developed robust packaging systems that aligned with brand strategy, enhanced shelf presence, and maintained production-ready specifications.

Print Layout + Production

I have experience creating cohesive sets of marketing materials across a wide range of media, such as signage, posters, sell sheets, point of sale items, in-store displays, on-premise, OOH advertising, and merch.

Digital Marketing

I have created a number of digital marketing and web assets, including display ads, website layouts, email campaigns, and social media content, that remain consistent with brand guidelines and are optimized for their respective platforms.

 
 
 

Work Experience

 
  • Specialized in package design, branding, and marketing materials for beverage brands / created packaging, logos and branding, signage, POS, POCM, merch, presentations, social content

    Prepared print files / maintained file organization / collaborated in a team setting / managed multiple projects with tight deadlines

    2022 - Present

  • Created brand identities, packaging, web design, web and print layouts (books/catalogs, infographics, presentations, ads, social images, signage, etc.), and digital illustrations for a wide variety of clients

    Clients: Rebel Creamery, Corel Corporation, Indeed Prime, Stanley Black & Decker, Morgan & Morgan

    2019 - 2022

  • Created and managed brand identity / created brand collateral, web layouts, print and web assets, pattern designs, social and email content

    Managed teams of traditional and digital artists remotely / managed order processing and customer service, as well as multiple design projects simultaneously

    2016 - 2019

 
 
 
 

About Me

I am a graphic designer from Winston-Salem, North Carolina currently living in Mouth of Wilson, Virginia. I received my BFA in Illustration from the Savannah College of Art and Design and have since worked as an in-house designer, freelance, and in a studio setting.

In recent years, I’ve specialized in package design in the food and beverage space. However, my experience spans many different industries, including e-commerce, b2b, real estate, and more. I enjoy working across all types of media to create meaningful design solutions.

When I’m not creating, I’m wrangling a bird dog, two cats, two horses, and a spunky donkey on my family farm in Virginia.

 
 

 

Recognition + Publications

Packaging of the World | 2021, 2022

New York Society of Illustrators | 64

Creative Quarterly Journal | Issue 42

The Port City Review | Issues 3 & 4

Applied Arts Magazine | 2015

Illustrious | 2015

Software

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Microsoft Office

Google Slides

Canva