Maja

Logo | visual identity | illustration | package design

Maja came to me with a lofty goal - to present stuffed dates to a young adult audience as a delicious, nutritious, guilt-free snack in a grab-and-go pouch. Our objective for this branding and packaging project was to establish Maja as a natural and innovative snack brand, younger and fresher than its formal, traditional competitors.

I developed a custom lettered logo and visual identity that will stand up against non-date competitors in the DTC space.

To keep initial production costs low and the addition of new SKUs fast and flexible, we decided to create one package design that can be used for all products, and interchangeable stickers for each flavor.

Maja plans to make a splash on social media and introduce a whole new generation of snackers to stuffed dates as a casual snack!